September 20, 2023
August 16, 2023
September 17, 2012
The future of advertising has nothing to do with clients – it will happen from within, through a free-exchange of ideas and improvements, each of us building upon the successes of the others, working with each other to find solutions instead of against each other.
July 5, 2012
There are thousands of books about what it takes to learn the skills needed for our careers – the art and craft and promotion – but precious few about what it takes to understand the job that lies beneath. We know what to do, and why to do it, but we don’t learn how to push forward on a practical level. Mike Montiero’s Design is a Job is one of those precious few.
April 26, 2012
I get it. People have a hard time trusting advertising agencies. This is not a new thing. This is born from decades of smoke and mirrors from both sides, I feel. Agencies are dependent upon what I’ve always called the Myth of the Grand Reveal – where things are done in secret and only revealed […]
February 28, 2012
One of the most important parts of web design and development at Blend Interactive is what we call our Audiences and Outcomes process. The process – which borrows heavily from C. David Gammel’s Online and On Mission – helps determine site audiences and the expected outcomes of those audiences. It’s what drives decision making for […]
January 19, 2012
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. They are the things we make. They are often a symbol of milestone completion, or quarterly goal. They are CONCRETE. […]
August 5, 2011
We go into stakeholder meetings to foster discovery. To gain information and push the content strategy agenda and pick up things we can use to populate our deliverables. If we’re doing it correctly, we also become counselors. A client discovery meeting isn’t just about asking questions. It’s also about listening. Playing therapist. Rephrasing questions, digging […]
