Thinking Small: An Introduction

2013 is the year of thinking small. And, it’s the year of two new blog series. We’ll take out the dissection kit and pick apart the fields within a structured content model. And we’ll do the same with our methodology, adapting it to fit the needs of a smaller business, pointing out the places where it’s okay to skimp and slide, and pass along some thoughts on empathizing with a marketing manager who’s already working extra without the added weight of a new content management system.