Category: Doing it Wrong

Fixing Email: When Content Strategy Spills Into the Inbox

No one likes email. If you say you like email, you are lying. If you say you’re NOT lying, that you really LOVE email and you love EVERYTHING that comes with it, you are obviously a robot. Or a cyborg. One of those. Because no one likes email – especially email that comes from a […]

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eBay Patents 10-Click Checkout

From Stevey’s Blog Rants comes this gem: The newly-patented buying system guides users through an intuitive, step-by-step process of clicking “Buy It Now”, entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don’t want, continuing to your original destination, accepting the default quantity of 1 (otherwise known […]

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Over-security questions

Hey, let’s not get the idea that I only think about web passwords, because I don’t, despite this being the second consecutive blog post about web passwords. But, you know, sometimes companies do it wrong. Background: I sometimes forget passwords, especially those connected to sites I rarely visit. When that happens, I usually just click […]

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This post is not intended for distribution, so STOP LOOKING AT IT.

Go ahead. Go to this site: Senior Healthcare Consultants. Notice the line at the bottom of every page. “This site is not intended for distribution to any client.” Snicker. Laugh out loud, if you want; let loose with a rolling guffaw, friends, because that line may be the funniest thing you’ll read all week. Then, […]

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Spoiler alert: collateral editing

Spoiler alert, you guys. So New York Magazine’s Vulture blog posted a little ditty about whether or not Don Draper chose the right woman on Mad Men’s season finale, complete with an episode spoiler right in the headline: “Is Megan Really Right for Don?” Spoilers in the headline? One comment summed it all up: “It’d […]

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Your mission? Keep it to yourself.

“…And we’d like to put our mission statement on the home page.” No. No, you wouldn’t. Your mission statement is for you. It’s for your board of directors, your senior vice presidents, your employees, your partners, your backers. It’s for your company, and your company alone. Your mission is not for your customers. Your mission […]

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Usability (and Opening Day) break

One of the most frustrating aspects of the Argus Leader’s Web site – and let’s be fair: this is probably not an Argus thing as much as it’s a Gannett thing – is the issue of page navigation. Exhibit 1: Underlines = Links As you can see, the page I’m currently on (page 1) is […]

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