The company website news feed. What gives, AMIRITE? Jewelry stores and celebrities and banks and pretty much everyone has a news feed and no one really stops and asks, “why do we have a news feed at all?” Or, more importantly, is having a news feed even something worth pursuing?
An Onion article to this effect, “Man Cruises By William H. Macy’s Website To Check Out The Latest News,” threw this into focus for Blend Interactive’s Deane Barker, and so he decided to put together a presentation for the Sioux Falls Content Strategy Group to talk about what, if any, purpose the news feed has in today’s content strategy landscape.
It was a good talk, and I didn’t want the 85-slide deck to go to waste, so here it is:
Next week, we’re doing it again with Clara Jacob talking about context and how it relates to content strategy. Show up if you’re in the area. It will be blast. And, there will be food.
And beer.
See you there?
If you would have told me a year ago that there was a community of people in Sioux Falls that cared about content strategy and its related fields – that REALLY cared and REALLY thought it was an interesting thing and REALLY wanted to blah blah blah for however long it took to blah blah blah – I’d have called you a crazy kookaburra and we’d have never become friends.
At the time, I didn’t even think you could get ONE JOB like that in Sioux Falls, let alone find 15 people to fill a sort-of-creepy back room at Monks.
Turns out, I’d have been wrong.
You wouldn’t have been a kookaburra. You’d have been a wise sage. A prophet. Something cooler than a prophet.
Because tonight I sat in a room with a dozen or so people who wanted to nerd out about content governance and style guides and editorial ownership. And, I sat in a room with even more who wanted to LEARN about content governance and style guides and editorial ownership. And, at the same time, I had a boss show up who was willing not only to tolerate my little meet-up, but also pony up the cash to pay for drinks. And, at the same time as that same time, I got to giggle like a 3rd grader about dorky little content things while everyone else giggled along.
To think. This is my job.
It’s not for everyone. But I can’t help but be a cheeseball and say, damn it, sometimes life works out.
Thanks, everyone, for being friends tonight. We’ve got a more robust community than I had ever imagined. See you next month.
(Hashtag content strategy.)
(Originally posted at Black Marks on Wood Pulp.)
