May 15, 2012 - I had the wonderful opportunity to speak at Confab 2012. And now, for your benefit, I bring the entire thing to YOU! Below you’ll find the slideshow, notes and reference links, and a list of the images I used for the presentation.
“A Content Methodology Primer” at Contents Magazine
December 7, 2011 - A little more than three months ago, Erin Kissane approached me about writing for the first issue of a new content publication, Contents Magazine. I said yes. Of course I said yes. That article went live today. From “A Content Methodology Primer”: It’s romantic to think that content work is an art, all brandy, pipes, and wood grain. But it’s not. It’s a process. A …
Domain Knowledge: What You Need – Or Don’t Need – To Know
July 19, 2011 - Here’s what I’m not. I’m not a pipe fitter. I’m not a garage door salesman. I’m not a software engineer or a big box retail executive or a business journalist. I’m not a butcher, baker or candlestick maker. Damn it, Jim, I’m not a doctor NOR am I a mechanic. As content strategists, we are expected to help our clients communicate the concepts, benefits and …
Building a Content Strategy Methodology in Several Thousand Easy Steps
May 27, 2011 - Methodology. An ugly word, to be sure. Cold and clinical, it marginalizes flexibility in the name of process. Gross. Yet, we all seek it out. We all want a methodology – a guide to doing what we are going to do. We want it for us. We want it for our clients. We want to take the amorphous blob that is content strategy and define …
Book Review: The Elements of Content Strategy
April 12, 2011 - So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little book to keep by your computer.” What I’ve Read: The …