Web-based driveway moments

Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t the term has become theirs, signifying a story or program …

Autocomplete and a loss of confidence

While dorking out and reading Morville & Callender’s Search Patterns, I came across this sentence: “A few years ago, results were the only reply. Our goal was a subsecond response. Now, with autocomplete and autosuggest, the results may precede the query.” From Search Patterns – Peter Morville & Jeffery Callender This is space-aged, mind reading insanity, if you ask me. AWESOME insanity, but insanity all …

Searching for a new SearchTest

With search testing comes the need for original, unrelated words. The goal, of course, is to make sure a Web site’s search function works. You throw unrelated words in, of course, so you can search for them. And while the standard “SearchTest” will bring up a series of specifically coded pages, that word is boring. A total yawnfest, you guys. And predictable, which, apparently, my …

Sometimes, Big Picture sucks

A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – they’re all created using some combination of strategy and action …

Web sites need scripts, too

It’s old (well, SIX MONTHS old, which is, like, a BILLION YEARS in Web time) but I stumbled across a great quote from the illustrious Karen McGrane that sort of sums up why I’m so goofy excited about the idea of words – and other content – getting some real mainstream attention on the Web (and why I’m so surprised it hasn’t happened sooner). “We’ve …

A BMOWP declaration: Make Awesome Content Your Goal Day

Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not a damned search engine. Whereas: our blogs begin dealing in …

On discovering content strategy

I know – and, I assume, every copywriter worth his or her weight in legal pads knows – that the days of living solely on print copy and television scripts are waning. And while there may be a few that can continue spitting out inspired old-media copy for 40 hours a week, whether because the agency they work for is large enough to supply the …