Audiences, Outcomes, and Determining User Needs

One of the most important parts of web design and development at Blend Interactive is what we call our Audiences and Outcomes process. The process – which borrows heavily from C. David Gammel’s Online and On Mission – helps determine site audiences and the expected outcomes of those audiences. It’s what drives decision making for the rest of the site. It’s kind of a big …

Empowerment, CS style.

We go into stakeholder meetings to foster discovery. To gain information and push the content strategy agenda and pick up things we can use to populate our deliverables. If we’re doing it correctly, we also become counselors. A client discovery meeting isn’t just about asking questions. It’s also about listening. Playing therapist. Rephrasing questions, digging into details, and getting the client to understand the answer …

On fanatics: or, cutting the long tail of company history and focusing on the customer

When you cross the line from general to specific, you also cross the line from tolerant to expectant. In other words, you’ll be given a pass if you’re talking in generals and leave something out. The second you cross into expert territory, though, you’re running with the big wolves, except these big wolves have specialized nomenclature and a list of best practices and several generations …