Featured Article

Where You Are Is Perfect: Thoughts On Titles, Promise, and Camp

I don’t know what to tell people when they ask me what I do. I tell them that I help plan websites, because using my actual professional titles – content strategist; information architect; user experience strategist – leads to more confusion. Confusion not about what the title means, but about whether or not I do the things necessary to claim those titles. Some thoughts on that, camp, kayaking, and a painting that turned out to be totally bogus.

More Articles

A Too Serious Post on ROI

Society saves seven dollars for each dollar spent on early education, or so the United Way has told us for years. Stats like this are important. But they also bum me out. They focus on doing things becuase they are efficient, not because they are the right thing to do.

We’re at a point in our industry when some clients can’t be convinced, or require a level of convincing that goes beyond what the project requires. Some small businesses require an extra level of attention, but others are continually suspicious and are more work than they’re worth.

The New Smashing Book: Now with More ME!

I’m excited to officially announce the my inclusion in The Smashing Book #4: New Perspectives on Web Design. SURPRISE – I wrote about content strategy. The chapter, which focuses on both sides of the content strategy landscape – both user needs and editor needs – serves as a capstone to all of this empathy stuff that’s I’ve been writing and talking about over the past year and a half. So go buy it.

No Time for Love, Dr. Jones: Prioritizing Content Strategy for the Small Business

We spend a lot of time worrying about where content will come from and what form it will take. Where we often stumble is aligning those decisions with our existing resources. Because while structured content and editorial calendars are fantastic, they take time – time a small business or non-profit may not have. So let’s talk a bit about how we can prioritize tasks and goals, all while taking our clients’ existing pool of time into consideration.

Clarifying our Vocabulary: The Words We Use

The chasm of understanding between consultant and client – or between content person and marketing team, or whatever your situation might be – is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded and sometimes impossible to decipher.

On Attending Conferences

Confab was a big deal for me in 2011. I reinforced a lot of assumed friendships and started dozens more, all while basking in the glow of being among my people. So it was my pleasure to write a blog post for the Confab Events blog about how important the conference experience is.