Currently

The Myth of the Perfect Methodology: Confab 2012 – Credits and Notes

I had the wonderful opportunity to speak at Confab 2012. And now, for your benefit, I bring the entire thing to YOU! Below you’ll find the slideshow, notes and reference links, and a list of the images I used for the presentation.

The slideshow:

 

 

 

The links and articles and such:

The content strategy guides-that-are-not-methodologies:

The Flickr images used via Creative Commons:

 



Recently

The Grand Reveal Is Dead: or, Reestablishing Our Partnerships

I get it. People have a hard time trusting advertising agencies. This is not a new thing. This is born from decades of smoke and mirrors from both sides, I feel. Agencies are dependent upon what I’ve always called the Myth of the Grand Reveal – where things are done in secret and only revealed at the point of maximum impact. Creative becomes a big…

My Thoughts on IA Summit 2012: “Why Is the Sky Blue?”

The theme of this year’s IA Summit – Cross-Channel Experiences – was well represented, and regardless of which wall of the user experience room you tend to lean against, it’s clear we’re all moving forward toward this universal promise of “future-friendly” web properties, where our content moves from one format to another through the magic of metadata and chunking. The hidden theme of the conference,…

Treat Website Content Like a Business Asset

Sometimes we get asked to write things for local publications. This was the case in March for the Sioux Falls Business Journal. So, naturally, I wrote about content. From the article, “Treat Website Content Like a Business Asset” from the Sioux Falls Business Journal: The case for developing a unified content strategy — all aspects of a company’s message, from print and web to broadcast…