“Empathy: Content Strategy’s Hidden Deliverable” – CS Forum 2012

We’re in the midst of CS Forum 2012 in Cape Town, and I promised I’d get these notes up for those who were in my talk. So here they are, y’all.

The Presentation

The slides for this talk – which, naturally make little sense on their own – are here for your viewing pleasure.

This talk is based on interviews with several people and research, which was compiled into an article on this here blog, “Empathy and Content Strategy: Teaching, Listening and Affecting Change”.

The Notes:

• Blend Interactive
• Eureka Effect
• Whitney Hess, “On Empathy and Apathy: Two Case Studies”
• Chip and Dan Heath, Switch: How to Change Things When Change is Hard
• Ahava Leibtag, “Content Strategy Switch: How to Change When Change is Hard.”
• Merlin Mann, “Resolved: Stop Blaming the Pancake”
• Mike Montiero, “Let’s Make Better Mistakes Tomorrow”
• Ling’s Cars
• Tiffani Jones-Brown, “Making Things Hard”
• Archers of Loaf, “Web in Front” music video
• Unsuck It
• Baleen Whale

The Images:

• “SJSA Grade Six – The Year I Rebelled”, Michael 1952
• “Nitrogen fixation”, Ecoagriculture Partners
• “Domenico-Fetti Archimedes 1620”, Wikimedia
• “doorways: gateway to (lexical) knowledge”, JonathanCohen
• “Duck butt”, The Scott
• “Trivial Pursuit”, bcymet
• “Rockettes”, ralph and jenny
• “Question mark in Esbjerg”, alexanderdrachmann
• “Tropical Blue”, timsackton
• “Whale Skeleton”, Wikimedia
• “I feel so, transparent”, Swamibu
• “Teaching with Emotion: A Halloween Story”, woodleywonderworks
• “An American pineapple…”, The Library of Congress