September 20, 2023
August 16, 2023
April 13, 2011
In a month, I’m going to a conference: Confab 2011, a full three days of content strategy nerds milling around downtown Minneapolis. I’m excited, to say the least. But, I’m also sort of nervous. Meeting people isn’t my strong suit. I kind of hate it. I overcompensate. Then I brood. Then I cry a little […]
April 12, 2011
So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little […]
March 24, 2011
If you would have told me a year ago that there was a community of people in Sioux Falls that cared about content strategy and its related fields – that REALLY cared and REALLY thought it was an interesting thing and REALLY wanted to blah blah blah for however long it took to blah blah […]
January 31, 2011
Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t […]
December 24, 2010
Twitter is not an RSS feed. Facebook is not a list of promotions. Your Web site isn’t a board-driven portal for internal documents and buzz words. Content isn’t simply the conduit with which you disseminate press releases. Yet, some of you continue to treat it that way. Oh. No. I get it. You’re trying hard. […]
September 20, 2010
Your home page is no longer your start page. It’s a home base, for sure – a quick escape to the front, an ejector seat for a lost user – but it’s no longer first contact. And it hasn’t been for a while, actually. The fact is, your start page is different for every user. […]
May 26, 2010
A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – […]
April 12, 2010
When you cross the line from general to specific, you also cross the line from tolerant to expectant. In other words, you’ll be given a pass if you’re talking in generals and leave something out. The second you cross into expert territory, though, you’re running with the big wolves, except these big wolves have specialized […]
April 7, 2010
It’s old (well, SIX MONTHS old, which is, like, a BILLION YEARS in Web time) but I stumbled across a great quote from the illustrious Karen McGrane that sort of sums up why I’m so goofy excited about the idea of words – and other content – getting some real mainstream attention on the Web […]
March 24, 2010
Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]
