“A Content Methodology Primer” at Contents Magazine

A little more than three months ago, Erin Kissane approached me about writing for the first issue of a new content publication, Contents Magazine. I said yes. Of course I said yes. That article went live today. From “A Content Methodology Primer”: It’s romantic to think that content work is an art, all brandy, pipes, and wood grain. But it’s not. It’s a process. A …

Turning Card Sort Lemons into Content Strategy Lemonade

The first rule of card sorting is… No. I can’t do it. I refuse to do the Fight Club joke. There are rules, though. Unwritten rules, yes, but rules all the same. And that first rule is the one we’re all taught to revere from the beginning: you don’t facilitate a remote card sort unless you absolutely have to. Card sorting is a science that …

Domain Knowledge: What You Need – Or Don’t Need – To Know

Here’s what I’m not. I’m not a pipe fitter. I’m not a garage door salesman. I’m not a software engineer or a big box retail executive or a business journalist. I’m not a butcher, baker or candlestick maker. Damn it, Jim, I’m not a doctor NOR am I a mechanic. As content strategists, we are expected to help our clients communicate the concepts, benefits and …

Rach on “The Value of Content”

So, nearly 21 months after writing her introduction post on The Value of Content, Brain Traffic VP Melissa Rach finally gets to Part Two. The wait? TOTALLY worth it. From “The Value of Content, Part 2: Nobody’s Perfect:” Start by defining what you’re measuring Ok, so how do you reduce uncertainty? The first thing you need to do is decide what you’re measuring. It might …

Book Review: The Elements of Content Strategy

So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little book to keep by your computer.” What I’ve Read: The …