September 20, 2023
August 16, 2023
January 31, 2011
Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t […]
December 24, 2010
Twitter is not an RSS feed. Facebook is not a list of promotions. Your Web site isn’t a board-driven portal for internal documents and buzz words. Content isn’t simply the conduit with which you disseminate press releases. Yet, some of you continue to treat it that way. Oh. No. I get it. You’re trying hard. […]
December 9, 2010
This is Abraham Lincoln’s hat. It’s unadorned. “It’s just a hat,” you’d think, if you saw it in the wild. If you saw it in a museum, surrounded by other items, you might think it was just another dead person’s hat. You’d be okay in thinking that. It’s no different from that Monopoly guy’s hat. […]
May 26, 2010
A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – […]
March 24, 2010
Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not […]
