Web-based driveway moments

Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t the term has become theirs, signifying a story or program …

Make the web personal

Twitter is not an RSS feed. Facebook is not a list of promotions. Your Web site isn’t a board-driven portal for internal documents and buzz words. Content isn’t simply the conduit with which you disseminate press releases. Yet, some of you continue to treat it that way. Oh. No. I get it. You’re trying hard. Some of you are, at least. Some of you have …

This is Abraham Lincoln’s hat

This is Abraham Lincoln’s hat. It’s unadorned. “It’s just a hat,” you’d think, if you saw it in the wild. If you saw it in a museum, surrounded by other items, you might think it was just another dead person’s hat. You’d be okay in thinking that. It’s no different from that Monopoly guy’s hat. Or the hat of any businessman from the late 1800s. …

Sometimes, Big Picture sucks

A project is made up of smaller parts. Each smaller part is developed on its own. The success of the project depends on the smaller parts, working together, doing their smaller part thing and being of general use to everyone involved. A Web site or a marketing campaign or a book or anything creative – they’re all created using some combination of strategy and action …

A BMOWP declaration: Make Awesome Content Your Goal Day

Resolution: BMOWP 03-2010 – Declaring This Day and Every Day: “Make Awesome Content Your Goal Day.” Whereas: our Web sites are no longer cluttered with clanky weasel words and business-ese, instead replaced with real language that real customers might use in real situations. You know, because those customers want to talk to a person, not a damned search engine. Whereas: our blogs begin dealing in …