September 20, 2023
August 16, 2023
September 2, 2011
No one likes email. If you say you like email, you are lying. If you say you’re NOT lying, that you really LOVE email and you love EVERYTHING that comes with it, you are obviously a robot. Or a cyborg. One of those. Because no one likes email – especially email that comes from a […]
August 29, 2011
August 8th, 2011: the day the New Yorker started making content strategy jokes. “In the kitchen, I’m more of an aggregator than a content creator.” You can even get it as a shirt or coffee mug. Image not posted because it would cost me $450. Via Paul Ford’s Mlkshk stream.
August 5, 2011
We go into stakeholder meetings to foster discovery. To gain information and push the content strategy agenda and pick up things we can use to populate our deliverables. If we’re doing it correctly, we also become counselors. A client discovery meeting isn’t just about asking questions. It’s also about listening. Playing therapist. Rephrasing questions, digging […]
July 28, 2011
From Stevey’s Blog Rants comes this gem: The newly-patented buying system guides users through an intuitive, step-by-step process of clicking “Buy It Now”, entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don’t want, continuing to your original destination, accepting the default quantity of 1 (otherwise known […]
July 25, 2011
Sara Wachter-Boettcher took my domain knowledge post one step further, diving into what we need to know about a company’s organizational structure. From her post, “Master of which domain? Industry vs. organizational knowledge:” Agencies have historically acted like suitors whenever a new client comes around. It’s all fluffy clouds and sparkles and sweet nothings in […]
July 19, 2011
Here’s what I’m not. I’m not a pipe fitter. I’m not a garage door salesman. I’m not a software engineer or a big box retail executive or a business journalist. I’m not a butcher, baker or candlestick maker. Damn it, Jim, I’m not a doctor NOR am I a mechanic. As content strategists, we are […]
July 15, 2011
Wireframes are, ultimately, an IA’s way of saying “this is how content works on the site.” It’s the only real way we can communicate concepts and relations in a visual way. But be careful. Developing IA wireframes is about determining message hierarchy and content interaction. It’s NOT about showing where every little thing goes. Because […]
June 28, 2011
So, nearly 21 months after writing her introduction post on The Value of Content, Brain Traffic VP Melissa Rach finally gets to Part Two. The wait? TOTALLY worth it. From “The Value of Content, Part 2: Nobody’s Perfect:” Start by defining what you’re measuring Ok, so how do you reduce uncertainty? The first thing you […]
June 17, 2011
It’s not just a review of a simple iOS game: it’s a review on life itself. OR, it’s a treatise on the act of writing itself. It’s J. Nicholas Geist’s review of Infinity Blade on Kill Screen. And it’s LIKE WHOA. Infinity Blade is a game about iteration, about retreading old ground, about the small […]
June 15, 2011
Jared’s right. In the past two years I’ve seen talk of content strategy shift from “we need to do this now” to “we need to claim our space,” and the rush to define the industry has likewise shifted from “this is what we do” to “this is what we control.” One of the most frustrating […]
