Recent Posts

Callan on “Content First”

Spot on tidbit from Seattle’s own James Callan: develop your site with content in mind from the beginning, but don’t be so strict as to expect finalized web content before design begins. From “Content doesn’t need to come first” on Scarequot.es “Content first vs. content from the beginning: Is it semantics? Maybe. But it matters. […]

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Welcome to Eating Elephant

Oh, hi. I’m starting a content strategy blog. “Oh, great. Another one.” No. Seriously. This one’s different. This one isn’t just stats and steps and primers. It’s also thoughts and big concepts and goofy content-related things. It’s for content people. It’s for Web people. It’s for people who don’t deal with content OR Web. I’ll […]

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Extravert vs. introvert: the 50/50 nature of content strategists

In a month, I’m going to a conference: Confab 2011, a full three days of content strategy nerds milling around downtown Minneapolis. I’m excited, to say the least. But, I’m also sort of nervous. Meeting people isn’t my strong suit. I kind of hate it. I overcompensate. Then I brood. Then I cry a little […]

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Book Review: The Elements of Content Strategy

So let’s not try to tackle an in depth review of Erin Kissane’s The Elements of Content Strategy, because the book itself is very good and we won’t do it much justice other than to say “you should read this if you’re into content strategy and want to get better and need a great little […]

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Login is not a verb

Without fail, there is one argument I find myself involved in with every site I test: LOGIN is not a verb. You do not “login” to a website. That’s just not a word. You “LOG IN.” “Login” is a thing. That’s the login, which is where you log in. Next time, I refuse to have […]

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Tonight, we geek

If you would have told me a year ago that there was a community of people in Sioux Falls that cared about content strategy and its related fields – that REALLY cared and REALLY thought it was an interesting thing and REALLY wanted to blah blah blah for however long it took to blah blah […]

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Web-based driveway moments

Let’s make this quick. You know those times when you’re driving and listening to something SO GOOD that, when you arrive home, you pull up into the driveway and sit there. Waiting for it to finish. Waiting. Listening. Enjoying. That’s called a “Driveway Moment.” NPR may have created the term, but even if they haven’t […]

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Over-security questions

Hey, let’s not get the idea that I only think about web passwords, because I don’t, despite this being the second consecutive blog post about web passwords. But, you know, sometimes companies do it wrong. Background: I sometimes forget passwords, especially those connected to sites I rarely visit. When that happens, I usually just click […]

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Usability gap

If there’s one thing that last month’s Gawker password leak reminded us, it’s that no password is safe, regardless of how often you use it. The answer is to create stronger passwords. Cryptic passwords. And use different passwords for every site. But, seriously, how many passwords can YOU remember at once? There’s a difficult balance […]

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