September 20, 2023
August 16, 2023
April 5, 2012
The theme of this year’s IA Summit – Cross-Channel Experiences – was well represented, and regardless of which wall of the user experience room you tend to lean against, it’s clear we’re all moving forward toward this universal promise of “future-friendly” web properties, where our content moves from one format to another through the magic […]
February 28, 2012
One of the most important parts of web design and development at Blend Interactive is what we call our Audiences and Outcomes process. The process – which borrows heavily from C. David Gammel’s Online and On Mission – helps determine site audiences and the expected outcomes of those audiences. It’s what drives decision making for […]
February 16, 2012
Earlier this month, Contents Magazine asked seven very smart people about their first principles – the things that ground every part of their work, whether in content or beyond. You should probably go read that. Then, Contents asked us to fill in the spaces by submitting our own answers to the question, “What are your […]
January 19, 2012
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. They are the things we make. They are often a symbol of milestone completion, or quarterly goal. They are CONCRETE. […]
December 7, 2011
A little more than three months ago, Erin Kissane approached me about writing for the first issue of a new content publication, Contents Magazine. I said yes. Of course I said yes. That article went live today. From “A Content Methodology Primer”: It’s romantic to think that content work is an art, all brandy, pipes, […]
November 16, 2011
You’ll have to forgive me for a moment. I’m about to get mushy. Because, over in a more enlightened part of the internet, something beautiful just launched. Contents Magazine is a little project from the team of Krista Stevens, Erin Kissane, Erik Westra and Ethan Marcotte. A little project, I say. HA! More like a […]
November 9, 2011
The company website news feed. What gives, AMIRITE? Jewelry stores and celebrities and banks and pretty much everyone has a news feed and no one really stops and asks, “why do we have a news feed at all?” Or, more importantly, is having a news feed even something worth pursuing? An Onion article to this […]
November 3, 2011
We’re finally crawling out from under several major deadlines here at Eating Elephant headquarters, and figured it was about time to pass on the great news: Confab is back! Early bird sign-up for Confab 2012 is currently underway. I’d jump on this while you still can – last year’s conference filled up fast, with a […]
October 13, 2011
The first rule of card sorting is… No. I can’t do it. I refuse to do the Fight Club joke. There are rules, though. Unwritten rules, yes, but rules all the same. And that first rule is the one we’re all taught to revere from the beginning: you don’t facilitate a remote card sort unless […]
September 19, 2011
Google says “HELL NAH, MULTI-PAGE” and promises to provide results for view-all over paginated articles. From the Official Google Webmaster Central Blog: Therefore, to improve the user experience, when we detect that a content series also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search […]
