“Zen and the Art of Content Maintenance” – Now What 2014
The Slides
Intro
- Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
- Zen and the Art of Motorcycle Maintenance – Wikipedia
Maintain Focus
- David Foster Wallace’s commencement speech for Kenyon University (via The Economist)
- “Audiences, Outcomes, and Determining User Needs” – Corey Vilhauer, A List Apart
- Online and On Mission by C. David Gammel
- LEGO Ideas
- XKCD university comic
- Mental Models by Indi Young
- “Mental Modeling for Content Work: Creation” from Dan Eizans’ blog
- Persona (user experience)) – Wikipedia
- UIE’s “persona” category
- Just Enough Research – Erika Hall
- Dungeoneering Dad – “DM Dog – Rock falls. You all die.”
Maintain Message
- Content Strategy at Work by Margot Bloomstein
- “Building Your Content Strategy with a Message Architecture” by Margot Bloomstein (via Open View Marketing Lab)
- MOO Cards
- Content Strategy for the Web by Kristina Halvorson and Melissa Rach
Maintain Schedule
- “The Dirt on Editorial Calendars” by Melissa Rach (via Brain Traffic Blog)
- 2010 Realtor Magazine editorial calendar
- The Smashing Book #4: New Perspectives on Web Design, “The Two Faces of Content Strategy” – Corey Vilhauer
Maintain Style
- Tufts University Style Guide
- Purdue Online Writing Lab Style Guide
- South Tees Hospitals Style Guide
- North Carolina Agricultural and Technical State University Style Guide
- Mailchimp’s Voice and Tone
- “Tone and Voice: Showing Your Users That You Care” by Kate Kiefer Lee (via UXMag)
- Montana State University style guide
- Letting Go of the Words by Ginny Redish
- Images Money – “house for sale by owner”
- Richard Yuan – “Collaboration”